About the Store

Serving Sonoma County since 1977

The Red Wing Shoe Store in Santa Rosa was started by Cliff and Betty Fraser after having successfully owned and operated their family shoe store, Fraser Shoes, in Healdsburg since 1949. Fraser Shoes took on the Red Wing line in the 1960's and believed in the product and the company behind it so much that they made the decision to open their own franchise Red Wing dealership in Santa Rosa in 1977. The store continues to be owned and operated by the Fraser family.

  • The Red Wing Shoe Store in Santa Rosa is one of the largest Red Wing stores in the United States and has been number one in sales in the United States several times since 1977.

  • Our success has been the result of top quality products combined with skilled employees who are committed to excellent customer service.

Our loyal customers and their needs have remained the focus for the Red Wing store and its employees to this day. With the emphasis on the best work shoes available, to an exceptional customer service experience, the Red Wing Shoe Store tradition of excellence continues into the future.

We'd love for you to try the Red Wing experience. Download a coupon for 10% off for new customers.